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Aims & Objectives

Our aim and mission is to protect wildlife from cruelty and to alleviate suffering wherever we can. We are opposed to all forms of cruelty to wildlife.

Our aims are to change people's attitudes towards wild animals and to provide immediate aid to all wildlife in distress. We aim to support orphan and injured animals and return them to the wild wherever possible.

Raising funds for projects and research
All around the world, at home and abroad, humans continue to deliberately cause wild animals great suffering and trauma through their cruel actions - whether through poaching, for the fur and fashion trade, for hunting, for work practices, as a result of human population pressures, for our 'entertainment' or for 'sport'. BJWDF USA has been created to raise funds in order to commission and support projects and research to end this cruelty wherever we can.

We have strong, personal contacts with experienced professional advisers in many parts of the world who are helping us to achieve our aims.

Educating, lobbying, advising
BJWDF USA was born out of the concern of its founder, Dr. Bill Jordan, at the needless suffering inflicted by humans on animals. Much of this cruelty is a result of ignorance and indifference. We aim to educate people and tackle the problems of exploitation of wild animals by humans, and to lobby governments and authorities to write and uphold legislation that will end all cruelty to wildlife.

We provide advice and aid to wildlife in Kenya, Thailand, Nepal, Botswana, Chile, as well as in England and other countries.

Making a real difference
We are currently funding projects that are protecting cheetahs in Botswana, tigers in Nepal, elephants in Kenya and Thailand, rhinos in Africa through our close association with Rhino Ark, and african lions through construction of a cultural village in Kenya.